An attractive, peaceful resort town catering mainly for wealthier travellers, Netanya has beautiful beaches and waterfront areas, as well as a diamond-cutting factory which offers tours. Three features have contributed to the development of Netanya as a city of tourism and leisure: beautifully maintained sea shores offering a variety of high standard services, a wide selection of hotels, restaurants and places of entertainment appealing to the national as well as the international tourist, and the central geographic location allowing easy access to tourist sites all over the country. Nearby services provide a wide variety of activities from nature trails through the Poleg Nature Reserve and cliff walks for the whole family to sports such as paragliding, miniature plane flying, jeep tours, horseback riding, sail boating and tennis.

The city of Netanya is currently in the midst of a tremendous developmental momentum. During the past few years, thousands of new residents have joined our veteran ones. This unprecedented development is a result of Netanya's good quality of life, beautiful surroundings, excellent educational system and tourist attractions. Netanya's central location, its closeness to Tel Aviv and its land reserves have made it a desirable place to live and work. An industrial area for hi-tech industries is currently under construction. Due to the availability of land for trade and industry, costs are low. The municipality of Netanya and «Mati» Enterprises Cultivation Center are assisting in the creation of business opportunities and financial sources, and are building and attracting a variety of independent business activities. Netanya will be happy to accomodate you in a city rich with commercial possibilities.
Netanya, capital of the «Sharon» district, is located close to the shores of the Mediterranean Sea, between the «Poleg» stream and the Wingate Institute in the south and the «Avichail» stream in the north. Natanya's proximity to the sea (14 kilometers to the most beautiful shores in the world) and its pleasant climate have made the city a most desirable tourist attraction and resort area. It is the largest city on the crossroads between Tel Aviv and Haifa and links the northern and central parts of the country. Due to its central location near the Tel Aviv - Haifa railroad tracks (30 kilometers north of Tel Aviv and 50 kilometers south of Haifa), Netanya has become a center for tourists as well as for industrial development.